Craft ~ brews and reviews
By Greg Richardson
State of California today announced bold, bipartisan action in
support of craft brewing.
Responding to the continuing drought
conditions in the state, coupled with less than expected rainfall
relief from an El Niño season, California has enacted several new
programs and policies to help the state’s craft brewers and craft
California has established the first Craft
Brew Excess Water Exchange in the nation. The
exchange encourages other states to trade surplus water, including
water in the form of snow, for increased access to craft beers
brewed in the state. The program is intended to ensure a reliable
supply of water for California craft breweries. “California has a
history of acquiring water from states which may not be able to use
it productively, like Arizona,” one official stated.
“The new snow pack exchange would allow
states with extra water for access to our excellent craft brews,
along with brewing supplies including brewery-branded shirts, caps,
and growlers. We cannot confirm specific details, though California
is currently talking with several other states. There is an
expectation the program, once established, could work with other
nations as well as within the United States. “We believe in other
countries as a future market for our craft beers. California is
ready and willing to trade for their excess water.”
The official also stated California is
currently negotiating agreements with craft brewers in the state.
In addition to trading for excess water from
other jurisdictions, California has enacted a Craft Brewing Water
Priority Policy. The new policy spells out which ways water is used
in the state could supersede other uses in the event further
restrictions become necessary.
The policy is intended to clarify and to
reduce the intensity of political arguments over water in
California, according to state officials. “We wanted to ensure craft
brewers have the resources they need, even if it means less water
for individual bathing, generating electricity, or other uses. If we
were not committed to using water for craft brewing, Californians
might end up being forced to drink wine instead. We would do almost
anything to avoid that outcome,” one official commented.
The broad support for these initiatives may
indicate openness to more bipartisan cooperation in California state
Sources close to the Governor’s Office
confirmed there is hope craft brewing may be a significant factor is
building consensus in the state. “We look forward to a day in the
near future when we are not divided into red counties and blue
counties, but can agree on a range of ideas from pale through amber
to nut brown. This could be the model for how we address issues
across the country.”
California craft brewing as an outline for
national political progress? It almost sounds like political science
fiction. We will have to wait and see what ferments.
April Fools! There is no fool like a
craft brewing fool.
Greg Richardson is a leadership and
organizational coach, and a spiritual life mentor, in Pasadena,
California. He is passionate about craft brewing, listening, and
monks and monastic life. Greg is a recovering attorney, executive,
and university professor. Greg’s website is StrategicMonk.com and
he is on Twitter @StrategicMonk.
You can email Greg at StrategicMonk@gmail.com.